Branding for a Bread Bakery

Company: Bell Publicidad
Client: Pansano

Pansano – meaning healthy bread – was created to produce handmade and local bread. In order to show this handmade idea, we used the font designed by Ricardo Rousselot. This font was digitalized by the students of the Typography Master in the University of Barcelona and was adapted to represent the growing elements such as the regional wheat where the flavour is coming from.

This project was done together with the team of Bell Publicidad